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You Build It. They Come. Now What? Part 1
In our own projects as well as those of our clients, it is easy to become uni-dimensional– getting caught up in a single initiative and losing sight of the importance of other critical elements to the...
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You Build It. They Come. Now What? Part 2
Last week we shared some thoughts on the sequence of important steps associated with bringing a web-based product to market. More importantly, we suggested that well executed projects will possess a...
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You Build It. They Come. Now What? Part 3
In two earlier posts we shared thoughts on the sequence of important steps associated with bringing a web-based product to market. Part 1 described the 7 steps and Part 2 took a closer look at steps 3...
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How Are You Engaging Users & Deepening Relationships
All New Market Entrepreneurs with a web-based product face the same challenge: Getting them to come after you build it. But the fun and games only begin when your visitors arrive. It’s just as hard...
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“The Spirit and Soul of the 21st Century Marketer”
Earlier today Forrester’s Marketing Tech analyst Lori Wizdo opined about Oracle’s acquisition of Eloqua. It can be found here and is a must-read if you currently or plan to leverage tech as part of...
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